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Posted by  in Foursquare

Business is becoming more and more mobile. People are using their smartphones for searching, researching, and communicating in many more ways than simply chatting or texting. If you’re a “brick and mortar” business, you need to be paying attention.

One of the most entertaining ways of getting on board with mobile, is using the “FourSquare” application. Let me explain it in their own words:

Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites.

As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. Don’t forget to show extra love to your venue’s Mayor! Additionally, if you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free!

How does it work? Well, there are four main tasks you can set:

  • Mayor specials: these are specials that can be unlocked only by the”Mayor” of your venue. A “Mayor” is the user who has checked in at your venue the most in the last 60 days.
  • Count-based specials these are unlocked when a user checks into your venue a certain number of times.
  • Frequency-based specials are unlocked every so many check-ins, for example, every 10 check-ins.
  • Wildcard specials are always unlocked, but your staff has to verify some extra conditions before awarding the special (like for customers coming in with red socks, carrying an ad, or able to repeat a phrase or even sing a song!)
  • To get started, all you need to do is claim your venue on Foursquare, and then you can have access to various Foursquare venue analytics tools that will let you view your most recent visitors, most frequent visitors, the times of day people check in, total number of unique visitors, and a histogram of check-ins per day. Pretty useful information for any business, really!

    Want more ideas on how to use Foursquare to build your business?

    Penn Olson has written a great article entitled 5 Ways To Leverage Foursquare For Business with some GREAT ideas for any business owner.


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