Business is becoming more and more mobile. People are using their smartphones for searching, researching, and communicating in many more ways than simply chatting or texting. If you’re a “brick and mortar” business, you need to be paying attention.
One of the most entertaining ways of getting on board with mobile, is using the “FourSquare” application. Let me explain it in their own words:
Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics — our users earn points, win Mayorships and unlock badges for trying new places and revisiting old favorites.
As a business owner, you can use foursquare to engage your increasingly mobile customers with foursquare “Specials,” which are discounts and prizes you can offer your loyal customers when they check in on foursquare at your venue. Don’t forget to show extra love to your venue’s Mayor! Additionally, if you offer foursquare Specials to your customers, you will be able to track how your venue is performing over time thanks to our robust set of venue analytics — for free!
How does it work? Well, there are four main tasks you can set:
To get started, all you need to do is claim your venue on Foursquare, and then you can have access to various Foursquare venue analytics tools that will let you view your most recent visitors, most frequent visitors, the times of day people check in, total number of unique visitors, and a histogram of check-ins per day. Pretty useful information for any business, really!
Want more ideas on how to use Foursquare to build your business?
Penn Olson has written a great article entitled 5 Ways To Leverage Foursquare For Business with some GREAT ideas for any business owner.
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