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Posted by  in Social Media Management

Sometimes when you’re starting out, it’s helpful to see what others do, so you can figure out how to set your own social media up. I thought I’d share my routine with you today.

I get up quite early and put in a good hour of social media work before my “regular” day begins.

  1. First, I start with my Twitter List. I select four items, and go to Tweetspinner* and set those up to post every 4 hours. This gives me some great Tweets that will hopefully start a conversation somewhere on Twitter for me, and will give some activity on my stream should all hell break loose somehow in the day.
  2. Next I go to my Google Reader account, and quickly go through the new articles posted since the day before that are relevant and will hopefully be interesting to my target market. I comment back on the posts I think are excellent, use my “share” bookmarklet to share the best ones with different groups I belong to on LinkedIn, and then I go to Hootsuite and program the best ones to post throughout the day on my other social media accounts (Twitter, Facebook, Facebook fanpages), and I might post 1 or 2 on some of the appropriate groups I belong to on Facebook.
  3. The next step is to open up TweetDeck, post some kind of “Good morning” greeting across my networks
  4. Finally, I go through all my social network streams on TweetDeck and see what’s happening across the networks that I can engage with or share.

I am fortunate to have 2 monitors on my desk: my main monitor is for all daily tasks, and my second one has TweetDeck up all day so I can easily monitor what’s going on. I try to glance at it often – especially to monitor questions or comments directed at me, or catch any direct messages that need my attention – but I also go through it 3-4 times a day in earnest to see where I can engage with what’s going on.

The schedule above takes me a little over an hour, and I work to do it every morning without fail.

Once I’m done that general routine, it’s on to things like blog posts (which I schedule with Hootsuite) to post on my networks over the next couple of days) and do any other business that needs to be done online for marketing/engagement purposes.

Hope that helps! Do you have a schedule different than mine? I’d love you to share it! Any questions or comments? Post them in the comments box!

If you found this post helpful, please share it around! I’d sure appreciate it!



*Affiliate program

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