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Posted by  in Foursquare

So, you’re hanging out with friends in an unfamiliar place, and someone suggests going for a pizza. Not knowing what your options are, someone whips out their smartphone and does a search for pizzerias on Google.

Google’s pretty smart. They know where you are, and they show you a selection of the closest pizzerias based on your location. You check out the reviews, the pics, the menus – possibly even a coupon – make your selection, and head off.

Great marketing. Great publicity. But only if you’re visible to the local/mobile market. According to statistics, 85% of searches are now being done on smart phones. How does your business measure up?

  • Have you claimed and optimized the FREE website that Google gives you on Google Places?
  • Have you optimized your own website so that it’s easy to use on a smart phone?
  • Have you created a QR code so that smartphone users can easily and quickly download and store your business’ information?
  • Have you done your research on apps like Facebook Places and Foursquare to see if they help you increase your in-store traffic and conversion?
  • Are you taking full advantage of SMS services to keep in touch with your customers (did you know there’s a 95% open rate on text messages? Is your business set up for that?)
  • There are lots of great opportunities out there if you’re set up properly to take advantage of the local/mobile fusion market.

    HotSpot Promotion now offers this service, and we’d be delighted to help you get it set up without breaking your budget. Why not drop us a note and chat with us about some of your options? If you book before the end of January, we’ll give you 25% off the initial set-up fee, and 25% off the first 6 months of the maintenance fee!


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