Your Domain Name and Hosting
If you’ve done all your homework from the past few weeks, you’re ready to go online. First you need a domain name. To improve your SEO (Search Engine Optimization – the ease with which people find you when they search for your goods or services on Google) you should try and build a domain name from your best keywords. Something simple, memorable, easy to type, and as short as possible. Don’t panic over this, but know that a keyword domain can only help you – unless it’s long, awkward, and/or complicated. There are some great ideas on Tim Ferriss’ blog regarding domain names that you might find helpful as well: How to Buy Domain Names Like a Pro: 10 Tips from the Founder of PhoneTag.com
Once your domain is purchased, you need a hosting company and I would tend to recommend that you purchase hosting separately from your domain name supplier. Doing it altogether is often easier, but if something goes wrong you can usually rescue your site if you have these two things separated. It just builds in a little more safety for you and your business. Unless you have a very large site full of graphics and self-hosted video, a basic hosting plan is probably fine to start with. Some good places to look are HostGator*, Netfirms, or even GoDaddy (though it’s easy to accidentally get much more at GoDaddy than you originally intended – read carefully!). Again, here’s a great article that asks some good questions when choosing a webhost: How to Choose the Best Web Hosting Service | Web Hosting Geeks
Do your homework now, to avoid headaches in the future. If you have any questions, please don’t hesitate to ask us – conversation is free!
Tomorrow we’ll look at creating your website! Tune in for some great ideas there!