The ad screams out “Get 100,000 followers on Facebook!” or you can pay someone on fiverr.com to get you 1000 Twitter followers in 24 hours. If you’re in MLM you are usually told to “work the numbers” – in other words, the more people you talk to the better.
One one hand, this is good advice, and there’s a certain amount of clout attached to a huge follower list, and the more people you talk to, the better chance you have of getting the word “out there”. However, if either list (your “MLM 100″ or your Social Media follower list) is full of people who, frankly, couldn’t care less what you’re offering, it’s not much good. You’re wasting their time, your time, and you’re unnecessarily crowding an already crowded media source.
What counts is a list of people who are actually keen to hear what you have to say. A list of 25 active and engaged people in social media is worth FAR more than a list of 3000 spammers who are only interested in what THEY have to say. Talking to people about your business or your product who have already expressed an interest is a FAR better use of your time than applying the “3-foot rule” and annoying the heck out of everyone.
Here’s the thing, if what you have to say is valuable, interesting, and sought after you won’t need to “work the numbers” nearly as hard. Before you pay some big company to spread the word for you, make sure what you have to say is worth listening to. There’s nothing wrong with getting a little push at the beginning, but if all your numbers are fudged because you’ve paid someone to make you look good, you’re wasting time and money.
What should you do instead?
- Test your message: check and see if anyone is even looking for what you have to offer! You might think it’s awesome, but if no one else does, don’t waste your time!
- Test the need: If millions of people are already offering exactly what you’re offering, you might want to re-think.
If you pass the first test, but not the second one, you need to see if there’s a way to make yourself truly unique. Perhaps you need to “niche it down” and get really specific about who you’re talking to and what you have to say. Perhaps your personality adds a unique and special twist. Maybe you can create an offer that is irresistible.
The most important thing is to tell the truth, and to market honestly. If your message can’t carry itself after an initial boost, it’s time to go back to the drawing board.