Author: Darlene Hull
The world of social media can be overwhelming. So many places to “show up”. So many things you “need to do” in order to create a proper presence. Where do you start? How do you manage to make it all work and still work your business? For some the solution is to simply cross post everything – not a great idea, as each platform has different uses and “energy”. What works on one will most likely not work on others.
The first step is to understand the different roles of different platforms. Let’s take a closer look:
Having just written a book on Twittermakes it really easy for me to share my ideas on this tool! Twitter is like a cocktail party. Lots of interaction, lots of people, quick conversations that change partners often, high energy. Like a cocktail party, it’s important that you be visible. Make sure your Twitter profile is complete, your background shares information about who you are and what you do, and your posts are frequent and interesting. I like to make sure something goes up on Twitter about 10x in a day for me. Too much is overwhelm, but you should be showing up every hour or so in the stream so people get used to seeing your name. However, that does not mean that every post is a “buy me!” post. Fewer than 20% of your posts should be a sales pitch. What else can you share? Here’s a great list:
- Links to articles from other people involved in your industry
- Links to articles/videos about things that interest you as a person
Questions that stimulate conversation about your industry, and also more personal ones that get you involved in conversations that are more personable.
- Quick tips and ideas for moving forward in your industry (financial tips, weight loss tips, etc)
- Blog posts
- Articles you write
- Specials and events in your business and industry
- Sharing links from others that you believe in
- Shout outs to those who support you and/or share your links
That should get you started! Remember, Twitter is all about quick conversation starters, and what you share about your own business should probably lead them to a different link – like your website and/or Facebook page.
Facebook is like getting together with good friends over coffee. It’s where you share your photos, engage in real conversation, reach out to your community. Your Facebook business page can’t handle the same amount of traffic as Twitter – it will just make people unsubscribe. The best rhythm for Facebook is 3-4 posts a day, maximum. Here are the kinds of things you could post on your business page:
- Upcoming events
- Great questions to start longer conversations
Facebook is especially all about engagement. Whatever you post should inspire conversation somehow. While “likes” help you spread the word, if people like your page and then see little of value, they’ll stop following you. Make your Facebook page a “happening” place!
Your status update is a little like Twitter – you want to be present, interesting and ever-new. You can attach your Twitter stream to LinkedIn, and then simply choose the posts that you want to share on LinkedIn by indicating them with #in. That way you aren’t sharing your Twitter conversations (which don’t really work on LinkedIn) but you are sharing all the info worth sharing in the business community.
The next thing to pay attention to is groups. Join groups that deal with your industry – to learn from them! – and join groups where your target market can be found. In each of these groups share conversation starters, relevant articles, and your blog – but don’t just post and dash. Stick around. Join the conversation. Help others out. Be present.
This probably all seems overwhelming. Well it’s possible to automate some of it. We’ll deal with how to do that in our next post!
See you then!
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