Automating your Social Media
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Posted by  in Business Fundamentals

Author: Darlene Hull

Sometimes we small business owners need a break. There are just not enough hours in a day to keep everything running if we’re doing it all ourselves.

One way to help out is to automate a large part of your social media. Not the engagment part – you need to show up and be there – but the part that creates the engagement.

Here’s how you can do that:

  1. Create an editorial calendar with plenty of interesting articles, links, quotes, tips, questions, and anything else you can think of that might make for an interesting conversation starter
  2. Everyday post a bunch of these to a free account and have them post throughout the day
  3. Create about 8 statements about your business – who you are, what you can offer. Sort of like ads but nicer! Load these into and have them post once or twice a day. Save the list in the program so that when they’ve all posted over about a week, you can simply re-start them
  4. Make sure your blog posts automatically to Facebook, your Facebook page, LinkedIn, and Twitter. You can do this using a tool like

Then simply take a minute after each meal to check in personally. That’s it.

To set it up is a little fussy and takes time – especially getting your editorial calendar ready to go. The great thing is that once it’s set up it’s dead easy to run, and you spend your time focusing on other cool things that move your business forward.

Do you use automation tools in your marketing? Which ones? Need help setting it all up? Call us at 403-374-0167 and we’ll see what we can do to lend a hand!


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  • Tokalic Grafix

    Thanks for introducing me to these tools. Ill definitely have to start using them.


    HotSpot Promotion Reply:

    Glad you found this helpful! Don’t hesitate to contact me if you have further questions!