Please DON’T “Like” My Page!
07 4

Posted by  in Facebook

Author: Darlene Hull

Whaaaaat?! Why wouldn’t I want more “likes”?

I build my reputation on my Facebook page carefully, selectively, and honestly. As far as I can control it, all the likes you see there are likes from people who stopped by and honestly liked my page. This is important to me. Let me try and explain what I’m on about and set the scene:

You are throwing an open house for your business clients and prospects. You’ve set the stage, ordered great food, hired stellar entertainment, and you’ve got people milling around making sure everyone has what they need, is getting helped with their questions, and is having a great time.

Someone you don’t know shows up and brings some friends – great news! You work to make them all feel welcome and engaged. Suddenly this person shouts to the room, “Hey! There’s an open house going on at my place of business, too! Come on over and bring your friends!”. They leave and take a handful of your guests with them. You stand there, shocked at this appalling display of bad manners.

That is bad manners, right? We’re all on the same page there?

Well this week alone I’ve had that exact scenario 3 times on my HotSpot Facebook page

Inexperienced marketers stop by my page, “like” it, and then post boldly: “I liked your page please like mine!” and then post their link.

So, a couple of things are happening now.

  1. Someone who’s just browsing through and lands on my page with enough focus to read through might look at that link and click away, never to come back (shiny bauble syndrome) because they weren’t able to spend quite enough time on my page to be properly engaged before being drawn away. I have worked hard to create that traffic in an honest and upright manner through carefully crafted blog posts and status updates after considerable research. I’d like those new eyes to land there long enough to find something of value in what I’ve gathered just for them.
  2. If this happens often on my page and I don’t remove it, people will think that all my “likes” are contrived and have no meaning, and my authority and integrity suffer.
  3. Some other marketers (not me – yet) may get tired of this and start blocking the person posting, and then the poster’s page could well get shut down.

There is no win/win here when the game is played this way:

  1. The person receiving the like in order to gain reciprocation looks silly (or worse, rude) on the page their posting on.
  2. The recipient feels frustrated and deletes the request, creating no gain for either party – or – they go and “like” the other page, but because it’s not interesting to them because the “like” wasn’t honestly gained, stop following the updates and so the “like” has no meaning

There is a better way. A way that builds trust and authority for both sides, and builds strong collaborative bonds between fellow business owners. I’ll share that in my next post.

In the meantime, have you had this happen before? Am I foolish in my frustration? Am I making a mountain out of a molehill?

Share your thoughts in the comments below:

Darlene

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  • http://www.loya2u.ca/ Kerry George

    Hmmmm… These are good points. If you could educate the world to think about “likes” that way it would be very true and relevant. Unfortunately though, I don’t see evidence that they think like this at all. The average person or potential client who drops by to a page for the first time seems to look at a few things. Is the page interesting? Is there activity? Has it been recently updated? And yes… the number of “likes.” Maybe we should write an article “Don’t Judge Me By My “Likes”" But I don’t think we in the end get enough people reading that article in the first place… unless you post it next to the latest video of a guy shooting a computer gone viral…

    Once the number of “likes” gets up over 1000 it seems that folks don’t care about the number anymore. But up to that point, yep… they judge us by the number before they even look to see if the content is any good. Not fair. Not nice… but it is, what it is…

    So people contrive ways to get their “likes” up. They beg, borrow and manipulate. They offer contests. They get others involved who do not really know them. They hire marketing companies to figure out ways to get that number up. And they try to convince other business owners to “like” them for a trade on “likes.”

    Does it matter? That is an interesting question. Do you think that people pay attention to who “liked” you before they got there? Maybe they do. I do notice when my friends have “liked” something sometimes. But if they had not been there first would it effect my clicking the button? I don’t think so. I have my own reasons to “like” or “unlike” a page. I don’t think they look to see who else did it either. I have never gotten a call “Kerry, I was thinking about “liking” so and so’s page on Facebook. Would you really recommend them?”

    Sooooooo maybe it is late and I ate too much pizza so I don’t care enough, or maybe I am thinking it is not that big of a deal. It is not the same as them coming over to eat your cookies and steal your guests. Facebook etiquette is almost expecting trades on “likes.” As the owner of a business page, a group page, and the admin on a few extras, I see it all the time… and frankly I expect it. It doesn’t even bother me. And I only remove them if their product or service is offensive. I am actually happy to have my friends “like” others. In fact, you can ask for a “like” on my page because I really do LIKE you… :)

    [Reply]

    HotSpot Promotion Reply:

    I agree, it’s probably a losing battle, but I’m all for education. A simple request privately to like someone else’s page usually gets a yes from me unless it’s somehow offensive. However, it’s the etiquette I’m after here. It would be great if we could train everyone to think like business owners instead of spammers. I think what shocked me here is the strength of the reaction I received when I made the simple suggestion of asking privately for the request to follow instead of posting it on my page…

    [Reply]

  • http://twitter.com/No1Ninab Nina Badger

    I’ve read this so many times on getting “quality” “likes” on facebook & followers on twitter. I’d have to agree with Kerry’s points though. Does it really matter? I’m an independent distributor for an MLM. My competition (other distributors, my upline) have gained customers & a following before going into social media. Many are well known. I started a social media campaign to get more customers & grow my business. The only followers I’m getting on twitter are other businesses and/or companies wanting my business. Information about my products aren’t even given a thought. Facebook….only my personal friends & customers I already have have”liked” my page.

    On LinkedIn, I’m a member of several groups that wish to reciprocate follows & likes on each others pages. I have hesitated, because of what I’ve read. I’m starting to rethink that. I would love for every follow & like to be for the right reasons, but how to do you gain exposure & get your name out there to get you started? That is, without buying leads, likes, & followers or hiring a social media company (which many don’t have the money for)? When you don’t have a list to “weed out” or engage in conversations, it’s hard not to accept any follow or like.

    [Reply]

    HotSpot Promotion Reply:

    Hi, Nina!

    I accept anyone’s “likes” and I’m happy to reciprocate. The point of this article was the frustration of people posting on the page itself saying things like “I liked your page please like mine”. That’s rude.

    When trying to get exposure you need to make sure whatever you put on your social media is something others want to share or respond to. The more your posts are shared and commented on, the wider your circle becomes. The numbers aren’t as important as the engagement, but they are important for exposure in the first place.

    Why don’t you contact me privately (info@hotspotpromotion.com) and send me your links. I’d be happy to take a look, see what you’re doing, and make some suggestions – at no charge – that will help you reach your goals more quickly.

    Darlene

    [Reply]