Author: Darlene Hull
So, going back to my last post…
Let’s replay that rude open house scene in a way that might have been truly beneficial to everyone involved:
You have your open house, a stranger comes in with friends and is welcomed. Now, instead of shouting an invitation to everyone in the room and encouraging them to all leave and go to the other open house, they come to you quietly, explain that they also have an open house going on at their place of business that day, and would be interested in sharing the traffic.
You agree to take their information, and as people are leaving your open house, you hand out the information for your guest’s open house and encourage them to stop by on their way home. Your new guest returns to their open house and does the same for you.
Talk about a “win/win”. Now you have two businesses sharing traffic that they have each worked hard and honestly for. Each business receives an endorsement from the other, making both businesses look great, and there’s no awkwardness in the room.
How does this play out on Facebook?
You are trying to build some “likes” and credibility for your business. You come to my page and privately request to work together to help build each others’ businesses. If there’s any kind of possible synergy we agree that on one day I will post something about your business on my page and invite people to go and check it out. Later that same week (or perhaps the next week) you do the same on your page for me.
Here’s what that win looks like:
- The “likes” happen because people are actually interested, and they’ll probably read what you post.
- Each person lends their hard-won credibility to the invitation showing themselves to be open to collaboration, and each giving the other business a higher level of clout and authority.
- There is no awkwardness in the room, and everyone is delighted
Isn’t that a MUCH better scenario?
So please, “like” my page if you truly “like” it. If you are liking it just to get another “like” from me, please refrain from posting that on my business page, but I do invite and encourage you to meet with me behind the scenes so we can work out something of mutual benefit that’s far more powerful than pages simply liked and forgotten.
|Be A Star!|
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I’d sure appreciate it! Thanks!