Author: Darlene Hull
The social media buzz-word of the day is “engagement”. We’re always being told that to be effective on social media we need to “engage”.
But what exactly does that mean and how do we do it?
First of all let me say that social media engagement is NOT stopping by a new page on FB, for example, posting an ad (no matter how cleverly you’ve worded it) and then flitting off.
Engagement takes time, care, thoughtfulness, and commitment.
Here are some ideas for creating engagement on your social media sites:
- Ask Questions: Find out who your followers are, and what they care about. Let that be part of what you share.
- Make ‘em laugh: Giving your fans a little giggle will make their day, and will likely get a “share” from them, which, of course, travels the ‘net with your link
- Share useful information: Did you find a great article that is appropriate and helpful for your fans? Share it.
- Make them feel special: Are they doing something important like hosting a webinar, having a baby, celebrating a birthday? Make it big on your site. Let THEM be the centre of attention for a change!
- Use GREAT pictures: People love to see images on your page. Share good ones whenever possible.
- Be Original: Don’t just keep passing around the same stuff everyone else is passing around. Create something new and fresh. Programs like Paint.net make that easy. Give it a try!
- Check In and Respond: Create conversation wherever you can. Say “thank you” and “congratulations”. Do whatever you can to go deeper.
- Go Offline: Connect with your followers well enough that you find opportunities to take the relationship offline. Meet for coffee, get a group of local fans and attend a networking event. Send them a card for their birthday or anniversary. If they’re out of town, Skype with them to connect more personally.
The long and short of it is, simply treat your followers as people, not as statistics, open wallets, or another notch in your belt. Connect as people. That’s engagement.
Do you have other ways of connecting with people online that makes your relationships more meaningful? Share them below! I’d love to hear about them.