Business Startup Basics #4: Create Your Procedures and Policies
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Posted by  in Business Fundamentals

Author: Darlene Hull

This tip is going to help to free you up in your business on the one hand, and enable you to create business-wide consistency on the other. You need to sit down and establish your policies and procedures, and you need to do them in such a way that if you were to leave on a whirlwind tour of Europe for 6 weeks, you could hand the binder to someone and they could run your business in your absence.

How do you do this?

Well, you need to decide:

  • What will you say to your prospects when you find them?
    • Do you have a great elevator speech?
    • Do you have wonderful client-focused questions that will draw those who are looking for what you have to offer towards your offer?
    • Do you have an effective sales script?
  • What’s the process for signing up a client?
    • How do you make sure they have everything they need?
  • How do you move a client forward?
    • What packages can you offer
    • What’s included?

These procedures need to be written out so anyone can follow them. I recommend the book “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It ” by Michael Gerber (Amazon affiliate link)

Also, you want procedures for moving yourself into a “freedom place” with your business. You don’t want your business to be consuming you 24/7. For that, I recommend Tim Ferriss’ “The 4-Hour Workweek” (Amazon affiliate link)

Do you have a policies and procedures manual for your business? If so, do you have other tips you can share with us to make it easier? If not, have you set aside time to get it done? Any great books you can recommend?  Share your thoughts below.


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