Business Startup Basics #6 – Beware the Barter!
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Posted by  in Business Fundamentals

Author: Darlene Hull

As start ups we often offer to barter our services. We did this quite a bit last year and it nearly killed us. Here’s why:

If everyone’s bartering, no one’s getting paid. If you’re not getting paid, you’re not able to hire help. If you can’t hire help you’re doing all the work yourself, and if you’re doing that, you don’t have time to build your business.

Some barters are awesome: I barter with my bookkeeper. We’re both ecstatic. Most are just busy work. My current rule is that I don’t barter monthly services unless the person I’m bartering for can bring me 3 paying clients, and I only barter one-off services (set up costs, graphics, coaching) for one-off services I truly need.

And currently, I’m not open to much of either.

Here’s what you need to know – if you’re not getting paid, you’re not in business (Melanie Hayden-Sparks). End of story.

Avoid it like the plague.


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