Share When was the last time you connected personally with one of your clients? The Internet has made marketing so incredibly easy and accessible to the masses, but if you’re going to stand out in today’s market, you’d better make sure you go the extra mile. Pick up the phone. In fact, if your business [...]

Share Happy New Year! I’m so excited about this new year, aren’t you? So many fresh possibilities ahead of us. Today I want to encourage you to start your year by joining a networking group and helping to turn that group into a thriving, productive place. Here are a few ideas for making it work [...]

Share Hello! I hope you’ve survived the partying, the overeating, the lack of rest, the awesome excitement, and the general stress and chaos of Christmas! I think I get almost as excited about the New Year as I do about Christmas. I absolutely love new beginnings, don’t you? This year I thought I’d offer you [...]

Share The ad screams out “Get 100,000 followers on Facebook!” or you can pay someone on fiverr.com to get you 1000 Twitter followers in 24 hours. If you’re in MLM you are usually told to “work the numbers” – in other words, the more people you talk to the better. One one hand, this is [...]

Share Now that you’ve created a few USP’s it’s time to test it on real people and check their reaction. How can you do that effectively? Sit with your list and mull over them quietly. See which ones resonate the most with your mission and vision statements. Take at least a week to do this, [...]

Share There’s a blur and buzz of advertising all around us these days – we can hardly escape it. We do everything we can to shut it off and ignore it. BUT…as small business/home business owners we want to somehow get our message out there, but not in a way that adds to the annoyance [...]

Share As I’ve been doing over the past several months, I just once again wanted to remind  you to take a chunk of your marketing OFFline, and get up front and personal with your clients. One of the easiest ways to do this is to send a card.  Here are some ideas: Realtors When you [...]

Share Now that you’ve got a fairly clear picture on who you want to market to, you need to figure out how you’re going to present your amazing offer in a way that has them salivating. This is done through thorough market research. Market research can be a little overwhelming when you’re coming in from [...]