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If the thought of doing social media for your business, and keeping up with all the changes and new platforms coming out, causes you to break out in hives, let us help!  We specialize in painless and profitable social media!  Whether you’re brand new and have no idea where to start, or whether you’re proficient but just don’t have the time or energy to keep it going, we can help!


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  • We’ll see what it is you do, and help you choose the best social media platforms to use to get your message out
  • We’ll help you design a business strategy to get the best bang for your social media efforts
  • We’ll get you set up in such a way that looking after your social media is simple, and easy to maintain
  • We’ll take on as much or as little as you need to keep everything ticking along nicely
  • We will create a unified, branded graphic presentation across all your social media sites so your clients instantly recognize you and know what it is you do.

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Here are some options:

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Social Media Audit

We’ll take a look at what you have going on in social media and give you tips, ideas, resources, and tools to go from where you are to where you want to be.  The cost for a full social media audit is $197+GST and includes a detailed report with specific steps to take and links to what you need to accomplish that.
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Ready, Set, Go Social!

This is 3-month social media coaching program that gets the social side of your business up and running while training you and your staff to take it over.  Here’s what it looks like:
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Month 1:  “Get Ready”

  • We come in, see where you are and where you need to be to achieve your goals
  • We make sure you are well-represented graphically on all your platforms
  • We create the necessary automation to make your life easier
  • We train you in the particular “personalities” of the different platforms, and how to use them
  • We teach you about the importance of an editorial calendar and how to create one that moves you forward in your social goals
  • We show yo how to engage effectively with the posts
  • At this stage, most of the work is handled by HotSpot Promotion while you observe and learn

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Month 2: “Get Set”

  • We start to work hand in hand hereand together we create posts and conversations on your different platforms.
  • We plan the editorial calendars together
  • We work out more of the details of your social media strategy together
  • We take a look at the back end and start to understand your metrics and effectiveness
  • We begin to design and tweak a social media schedule for you

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Month 3: “GO!”

  • We stand by as you begin taking charge of your social media channels
  • We encourage and support you as you create your own editorial calendars
  • We work together to get down to the nitty gritty side of analytics and measuring to make sure you stay on track
  • We continue to offer full support and mentoring as you learn to stand on your own feet
  • We choose together how you would like to move forward after the Ready, Set, Go! program is completed

This full-service package is priced based on what is already in place and what needs to be done.  Call us for details: 403-374-0167
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Social Profile Management

  • If, as a busy business owner who understands the power and importance of social media, you just can’t find the time to keep on top of your own social media and all the changes that occur in the social marketplace, we can come alongside and make sure everything is ticking along nicely while you continue to invest your efforts in making the other parts of your business shine.  We make sure you get the maximum benefit of social media with the minimum time investment.
  • We also work to protect your online reputation by keeping tabs on what others are saying about you, keeping tabs on your online presence and that of your industry, and creating content that makes you look great.

These packages are based on your current status and needs.   Call us for details: 403-374-0167
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Want to know what others have to say?

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Darlene and her team at HotSpot Promotion are an absolute pleasure to work with! In my business, as in most businesses, talk is cheap and results are what I am after. Darlene has earned my trust by being a constant social media juggernaut, increasing my social media (FB) total reach by 316% and folks talking about my page 147% in only 8 days! Remarkable! Darlene and her team have an unbelievable way of creating fun, interesting, and thought-provoking social media campaigns that get people TALKING about YOUR BUSINESS! A star on the rise for sure!

Andrew Pebley, AndrewPebley.com

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If you need assistance with social media strategy, or just some support in implementing your strategy, please consider Darlene Hull and HotSpot Promotion! Darlene is both knowledgeable and personable, making strategy meetings a blast and implementation as smooth as possible for her clients. She is easy to get to know and has a great sense of humor. Darlene cut to the heart of my social media needs in no time flat and offered a series of solid suggestions, as well as the support to help put them in place. I look forward to working with her more in the future!
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Jessica Hagel, Fresh Moves Home Staging